Three Mobile operators spend Tk 8,745 Crore on adverts in Social Media

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Beyond the prevailing media, mobile operators are now spending huge amounts of money on advertising and promotion through social media. And they have increased the cost of publicity.

The three major mobile operators of the country have spent more than eight thousand 744 crore 19 lakh 50 thousand dollar in the last five years in their campaign. Bangladesh Telecommunication Regulatory Commission (BTRC) has submitted a report to the High Court. The report cited the operators' expenditures.

On the bench of Justice Mainul Islam Chowdhury and Justice Md. Ashraful Kamal, The BTRC filed the report.

According to the calculations, Grameenphone has spent Rs 3659 crore 47 lakh 84 thousand 500 tk in this sector, while the cost of Robi is 32 crore 13 lac 2 thousand 714 crore 82 lac 43 thousand 500 tk. Banglalink, on the other hand, has spent Tk 2,419 crore 93 lac 68 thousand tk.

In addition to Facebook and Google, other digital companies, including mobile phone operators, have spent on campaigning through social media.

On April 7, the search engine produced a report by the High Court asking the High Court to investigate the revenue gap of all Internet-based companies, including Google and social media. This report has been made in terms of the direction of the High Court lawyer Mohammad Humayun Kabir Pallab in response to a writ petition in the High Court ordered.

The National Board of Revenue is expected to submit a report on Thursday but did not present it. According to the BTRC, mobile phone operators spend the money on Facebook, Google and several other platforms, including emoji, according to the BTRC. However, the report noted that they paid the money through a local agency as part of a social media campaign bill.