Three Mobile operators spend Tk 8,745 Crore on adverts in Social Media
Beyond the prevailing media,
mobile operators are now spending huge amounts of money on advertising and
promotion through social media. And they have increased the cost of publicity.
The three major mobile
operators of the country have spent more than eight thousand 744 crore 19 lakh
50 thousand dollar in the last five years in their campaign. Bangladesh
Telecommunication Regulatory Commission (BTRC) has submitted a report to the
High Court. The report cited the operators' expenditures.
On the bench of Justice
Mainul Islam Chowdhury and Justice Md. Ashraful Kamal, The BTRC filed the
report.
According to the
calculations, Grameenphone has spent Rs 3659 crore 47 lakh 84 thousand 500 tk
in this sector, while the cost of Robi is 32 crore 13 lac 2 thousand 714 crore
82 lac 43 thousand 500 tk. Banglalink, on the other hand, has spent Tk 2,419
crore 93 lac 68 thousand tk.
In addition to Facebook and
Google, other digital companies, including mobile phone operators, have spent
on campaigning through social media.
On April 7, the search
engine produced a report by the High Court asking the High Court to investigate
the revenue gap of all Internet-based companies, including Google and social
media. This report has been made in terms of the direction of the High Court
lawyer Mohammad Humayun Kabir Pallab in response to a writ petition in the High
Court ordered.
The National Board of
Revenue is expected to submit a report on Thursday but did not present it.
According to the BTRC, mobile phone operators spend the money on Facebook,
Google and several other platforms, including emoji, according to the BTRC.
However, the report noted that they paid the money through a local agency as
part of a social media campaign bill.